Testing business ideas

The talk aims to illustrate the validation and testing process of a new business idea necessary to reduce the risk of failure of the idea itself. According to recent literature, there is a consensus among experts on the importance of this process before starting an entrepreneurial activity.

Specifically, the different stages of the process will be detailed with a focus on Business Hypothesis, Experiment, Key Insights and Validate/PIVOT.  The talk will be structured with many aspects and practical examples to provide start-ups with easy-to-use and implement concepts.